What Are UTM Parameters?

• UTM (Urchin Tracking Module) parameters are tags added to a URL. They help you identify where your traffic is coming from, what campaign brought them in, and how visitors interact with your booking pages.
  For example:

How to Use the UTM Feature in imeetify

Follow these steps to generate your UTM-enabled tracking URL:

1. Select Booking Page You Wish to Track *

Choose the imeetify booking page you want to track from the dropdown list. This is required to ensure the generated URL correctly links to your active booking page.

2. Enter Campaign Details

Fill in the following fields:

• Campaign Source (channel type) *
  Example: facebook, twitter, linkedin
  (Where the traffic is coming from)
• Campaign Medium (type)
  Example: email, banner, cpc
  (The type of marketing channel used)
• Campaign Name
  Example: sept-launch, holiday-discount
  (Name of the specific campaign for easier tracking)

3. Generate UTM Tracking URL

Click the Generate Link button to instantly create a custom URL that includes all UTM parameters. This is the link you'll share in your marketing efforts.

Example

Let’s say you want to promote your coaching sessions on Facebook via a banner ad:

• Booking Page: https://imeetify.com/jane-coach
• Campaign Source: facebook
• Campaign Medium: banner
• Campaign Name: fall-coaching

Generated UTM URL:

Use this link in your promotions to track visits and conversions through your preferred analytics tools

Start Tracking Smarter

Use the UTM feature in imeetify to get real insights into your campaigns and optimize your marketing efforts with data that matters.